We are all at different stages of our analytics journey. Check below to find out how the Observatory can help you, wherever you are now.

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How might I set up and use analytics to understand what's happening on my website?

I want to:

  • Learn more about how to use Google Analytics.
  • Find creative ways to report and share insights with stakeholders.
  • Start a discussion about user centred design in my organisation.
  • Better understand how people interact with my website, and what that means for service delivery.

How to achieve this

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How might I use Google Analytics to better tell the story of how people use my website?

I want to:

  • Find more time for deep analysis to explore and find insights.
  • Promote data-based decision making within my organisation.
  • Create and share interactive reports.
  • Better understand my users, with additional data and tools.

How to achieve this

Excel

How might I change the way my service works, so that my users have a better experience?

I want to:

  • Learn how to create actionable insights to help improve my services.
  • Learn how to test changes to my service with parts of my audience.
  • Import my Google Analytics data into advanced reporting tools.

How to achieve this

Monthly newsletter

Wherever you are in your analytics journey, the monthly Observatory newsletter can help you make the most out of your service analytics