Accelerated Google Analytics for Government - Alpha


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About this Event

Registration closes : Monday 17th August

You will need:

A Computer or Laptop, with a working webcam (it really helps our trainers if your camera stays on!) Access to a Google Analytics account, with your organisation’s property data. Access to Google Analytics, Tag manager, Data studio and Zoom before training. Due to the current social distancing restrictions we are delivering training online via Zoom. Spaces are limited as we are trialling this format for the first time.

Learning Outcomes

Continuing our popular Google Analytics for Government training, we’ve re-designed the curriculum with a greater focus on how analytics can help you measure and understand your service using the Digital Service Standard stages (i.e. Discovery, Alpha, Beta, and Live).

Syllabus and learning outcomes are based on the Web Analytics Guide: https://www.dta.gov.au/our-projects/google-analytics-government/web-analytics-agile

Structure

This course 3-weeks long and is delivered over 2 x 90-minute sessions per week (Tuesday and Thursday) with a focus on developing web analytics capability in a build, integrate and improve cycle.

Week 1: Tuesday 18th August 10:30am to 12pm AEST

Session 1A Measurement strategy – identifying your department’s objectives and tactics.

Week 1: Thursday 20th August 10:30am to 12pm AEST

Session 1B

Measurement strategy - Identifying tracking solutions to measure success of objectives and tactics.

Week 2: Tuesday 25th August 10:30am to 12pm AEST

Session 2A

Using Google Analytics to report on performance against your measurement strategy.

Week 2: Thursday 27th August 10:30am to 12pm AEST

Session 2B

Using Google Analytics to identify areas for improvement and comparing the success of different tactics.

Week 3: Tuesday 1st September 10:30am to 12pm AEST

Session 3A

Data visualisation and report automation - Making data accessible within your organisation. An introduction to enabling self service analytics within your organisation.

Week 3: Thursday 3rd September 10:30am to 12pm AEST

Session 3B

Data visualisation and report automation - Making data accessible within your organisation. Using Google Data Studio to visualise department performance.