Accelerated Google Analytics for Government (July 2021)
To register, sign up at Eventbrite.
Registration closes: Monday 12 July 2021, AEDT 11:59 pm
You will need:
- A Computer or Laptop, with a working webcam (it really helps our trainers if your camera stays on!)
- Access to a Google Analytics account, with your organisation’s property data.
- Access to Google Analytics, Tag manager, Data studio and Zoom before training.
Due to the current social distancing restrictions we are delivering training online via Zoom.
Continuing our popular Google Analytics for Government training, we’ve re-designed the curriculum with a greater focus on how analytics can help you measure and understand your service using the Digital Service Standard stages (i.e. Discovery, Alpha, Beta, and Live).
Syllabus and learning outcomes are based on the Web Analytics Guide.
This course is 3-weeks long and is delivered over 2 x 90-minute sessions per week (Tuesday and Thursday) with a focus on developing web analytics capability in a build, integrate and improve cycle.
Week 0: Thursday 15 July, AEDT 10:00 am to 11:30 am
This is a pre-training health check and introduction to the course. Please indicate if you are unable to attend and we can organise alternate arrangements.
Week 1: Tuesday 20 July, AEDT 9:45 am to noon
Measurement strategy – identifying your department’s objectives and tactics.
Week 1: Thursday 22 July, AEDT 9:45 am to noon
Measurement strategy - Identifying tracking solutions to measure success of objectives and tactics.
Week 2: Tuesday 27 July, AEDT 9:45 am to noon
Using Google Analytics to report on performance against your measurement strategy.
Week 2: Thursday 29 July, AEDT 9:45 am to noon
Using Google Analytics to identify areas for improvement and comparing the success of different tactics.
Week 3: Tuesday 3 August, AEDT 9:45 am to noon
Data visualisation and report automation - Making data accessible within your organisation. An introduction to enabling self service analytics within your organisation.
Week 3: Thursday 5 August, AEDT 9:45 am to noon
Data visualisation and report automation - Making data accessible within your organisation. Using Google Data Studio to visualise department performance.