Accelerated Google Analytics for Government (January 2021)


To register, sign up at Eventbrite here.

About this Event

Registration closes: Monday 25th January COB

You will need:

  • A Computer or Laptop, with a working webcam (it really helps our trainers if your camera stays on!)
  • Access to a Google Analytics account, with your organisation’s property data.
  • Access to Google Analytics, Tag manager, Data studio and Zoom before training.

Due to the current social distancing restrictions we are delivering training online via Zoom.

Learning Outcomes

Continuing our popular Google Analytics for Government training, we’ve re-designed the curriculum with a greater focus on how analytics can help you measure and understand your service using the Digital Service Standard stages (i.e. Discovery, Alpha, Beta, and Live).

Syllabus and learning outcomes are based on the Web Analytics Guide.

Structure

This course is 3-weeks long and is delivered over 2 x 90-minute sessions per week (Tuesday and Thursday) with a focus on developing web analytics capability in a build, integrate and improve cycle.

Week 0: Thursday 28th January 10:00am to 11:30am AEDT

This is a pre-training health check and introduction to the course. Please indicate if you are unable to attend and we can organise alternate arrangements.

Week 1: Tuesday 2nd February 09:45am to 12pm AEDT

Session 1A

Measurement strategy – identifying your department’s objectives and tactics.

Week 1: Thursday 4th February 09:45am to 12pm AEDT

Session 1B

Measurement strategy - Identifying tracking solutions to measure success of objectives and tactics.

Week 2: Tuesday 9th February 09:45am to 12pm AEDT

Session 2A

Using Google Analytics to report on performance against your measurement strategy.

Week 2: Thursday 11th February 09:45am to 12pm AEDT

Session 2B

Using Google Analytics to identify areas for improvement and comparing the success of different tactics.

Week 3: Tuesday 16th February 09:45am to 12pm AEDT

Session 3A

Data visualisation and report automation - Making data accessible within your organisation. An introduction to enabling self service analytics within your organisation.

Week 3: Thursday 18th February 09:45am to 12pm AEDT

Session 3B

Data visualisation and report automation - Making data accessible within your organisation. Using Google Data Studio to visualise department performance.