Product Features of Google Analytics 360

  1. Easier and cheaper to analyse website data
  2. Only one agreement between your organisation and the DTA for your websites

Google Analytics has a free version and a paid-for version. DTA offer paid-for version with much lowered cost and following benefits


Google Analytics vs Google Analytics 360
Features and Benefits Google Analytics
Free Version
Google Anlaytics 360
Paid-for Version
Cost Free Negotiated fixed rate
Subscription Recommended Upgraded
Training on GA360 Freely available Freely available
Reports Delayed access Instant access and customisable
Data Points Limited to 20 custom dimensions and metrics 200 custom dimensions and metrics
Fresh Data 24 hours 2 hours or less
Raw Data Not available Ability to export through Big Query
Digital service standard Not defined Defined
Configuration May require changes No change
Privacy Maintained with protocols according to law Maintained with protocols according to law

Pricing Model

Observatory has a whole-of-government contract, each new agency that joins unlocks more savings for everyone subscribed. The free tier of service we offer means that smaller agencies can save time and money. Note: Google makes Google Analytics free of charge up to a maximum of 10 million Hits per month per account.

Our contract fees are calculated on a cost recovery basis, based on the number of billable hits per month across all of a subscribed agencies websites.


The cost of different levels of access to Google Analytics 360
Tier Billable hits per month Annual price (AUD$)
Free 0 to 1m 0
1 1 to 10m 20,000
2 10 to 100m 25,000
3 100 to 500m 35,000
4 500m to 1b 50,000
5+ over 1b 50,000 + 27,000 per 500m hits over 1b

Notes: A hit is an interaction that results in data being sent to Google Analytics, such as page view, event, e-Commerce or social interaction tracking hits. Billable Hits as defined by Google, and we use the Billable Hit Volume listed in an agency’s existing Google Suite Administration (if available) to estimate the appropriate pricing tier.

More information about our invoicing and payment arrangements can be found in our Terms of Service.

Get Google Analytics 360 now