Product Features of Google Analytics 360
- Easier and cheaper to analyse website data
- Only one agreement between your organisation and the DTA for your websites
Google Analytics has a free version and a paid-for version. DTA offer paid-for version with much lowered cost and following benefits
|Features and Benefits||Google Analytics
|Google Anlaytics 360
|Cost||Free||Negotiated fixed rate|
|Training on GA360||Freely available||Freely available|
|Reports||Delayed access||Instant access and customisable|
|Data Points||Limited to 20 custom dimensions and metrics||200 custom dimensions and metrics|
|Fresh Data||24 hours||2 hours or less|
|Raw Data||Not available||Ability to export through Big Query|
|Digital service standard||Not defined||Defined|
|Configuration||May require changes||No change|
|Privacy||Maintained with protocols according to law||Maintained with protocols according to law|
Observatory has a whole-of-government contract, each new agency that joins unlocks more savings for everyone subscribed. The free tier of service we offer means that smaller agencies can save time and money. Note: Google makes Google Analytics free of charge up to a maximum of 10 million Hits per month per account.
Our contract fees are calculated on a cost recovery basis, based on the number of billable hits per month across all of a subscribed agencies websites.
|Tier||Billable hits per month||Annual price (AUD$)|
|Free||0 to 1m||0|
|1||1 to 10m||20,000|
|2||10 to 100m||25,000|
|3||100 to 500m||35,000|
|4||500m to 1b||50,000|
|5+||over 1b||50,000 + 27,000 per 500m hits over 1b|
Notes: A hit is an interaction that results in data being sent to Google Analytics, such as page view, event, e-Commerce or social interaction tracking hits. Billable Hits as defined by Google, and we use the Billable Hit Volume listed in an agency’s existing Google Suite Administration (if available) to estimate the appropriate pricing tier.
More information about our invoicing and payment arrangements can be found in our Terms of Service.