We empower data practitioners to improve government services

User research and data creates a richer, more complete view of how customers use and interact with government services. The Observatory gives you that data picture.

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What we do

We create products

For agencies and their analysts, content teams, researchers and leaders in all steps of their journeys

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We make Tools

Enhance your data practice and impact with these useful tools.

Browse tools

We foster Community

Connect and learn with other data practitioners at social events and training opportunities.

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We conduct Research

Get access to resources and insights from our own primary investigations in the field.

Learn more

Unlock insights into how people use your site with an Observatory subscription

With Google Analytics you can monitor and measure user behaviour across all your gov.au properties, giving you enhanced insight into what users want and how to enhance the customer experience. Google Analytics is easy to implement, and is being used by hundreds of APS staff to improve government services everywhere.

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Who's using the gov.au Observatory?

  • 29 participating agencies
  • 508 gov.au digital services
  • 1.76 million daily active users

There’s never been a better time to enhance your agency with Observatory analytics

Get started now

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